Scripture.

 ‭‭ ‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭‭  ‭‭‭‭‭‭‭‭‭ Luke 9:23 KJV
 "And he said to them all, If any man will come after me, let him deny himself, and take up his cross daily, and follow me".

 Message: 
  One of the major price you pay to make the best of Gods leading and the matter of following God is self denial. The word "self" refers to "the flesh". The flesh is one of the greatest enemies to the leading of God, following God and yielding to God. The flesh is more terrible than satan himself, you see because satan and his demons cannot operate without getting the loyalty of the flesh. 

The devil and his demons always seek the loyalty and alliance of the flesh before they can use a person against himself. This is why Galatians 5:19-21a (KJV) says, "Now the works of the flesh are manifest, which are these; Adultery, fornication, uncleanness, lasciviousness, idolatry, witchcraft, hatred, variance, emulations, wrath, strife, seditions, heresies, envyings, murders, drunkenness, revellings, and such like:..".

 Self denial is taking yourself out of the way so that God can have His way in your life and through you. Self denial is denying yourself of personal preferences and desires so that you can go after God's plan. You wish you were this but God is speaking about something else. People who can't deny themselves, who are self centered cannot walk with God, they will fall out in no time.

 People who are self willed cannot do anything worthwhile or tangible with God, such will must be submitted to the will of Almighty God first. If you will walk with God and follow Him, you must submit your will to Him and set it aside so that you can know His will and be able to follow it. The first condition for following God, going after Him to do His will is to deny yourself.